I read a book in my late 20's about living a better life story and it changed my life. At the time, I was a passenger in my own life story. I was working as a marketing consultant, spending my weekends partying and buying new cars and toys. I was overweight, drinking all the time, and surrounded by superficial relationships. 

The book made me realize that my story sucked. I needed a change.

I started rebuilding my health in the gym. I became obsessed with learning, devouring everything I could on leadership development, sports psychology, and professional development. I started going into each day with intention and a plan to get one percent better, instead of what I had done, which is go through the motions and hope my circumstances and results got better.

I stacked day ontop of day ontop of day, and over time, I started to generate positive results that caught the attention of others. I began explaining this concept of striving for greatness in each area of my life every day, and how I was competing with myself and it was working to change my life.

 The more people I talked to, the more I saw how this idea of competing every day was resonating with them. Not knowing what else to do, I eventually threw the message on a stack of t-shirts and tanktops that I sold out of the trunk of my car behind a gym I was training at in Dallas. Little did I realize the brand would create a movement.

I traveled the US working fitness events and races, we partnered with national retailers, and the apparel grew year over year, but I felt something was missing. There had to be a better way to help people compete other than outfit them with empowering gear. 

I continually searched for opportunities to extend the message beyond just shirts and truly teach the how of competing every day so I could better help leaders who were just like me - wanting more for themselves but unsure of how to get it. It wasn't until a few pivotal people at random speaking engagements planted a seed.

I shifted our brand in late 2018 from solely focused on apparel to becoming a true lifestyle brand with a focus on training the competitive mindset.

Since that shift, I've had the opportunity speak to and partner with global brands such as Titleist Golf/FootJoy, Deloitte, Diamonds Direct, and more. Our team has created inspiring experiences around keynote programs, collaborated on company-wide apparel programs, and in 2024, will launch a learning library of courses on getting better personal and professional results. 

Today, our small team is focused on helping leaders just like you forge the legacy you want to leave behind by maximizing what you do in the present. You'll find a number of both free and paid resources on our website to help you get started today, wherever you are.

And yes, we still create that incredibly comfortable, motivating apparel to remind you of what you're capable of: winning.