OUR NEWEST DROP

dare greatly

The credit belongs to the one actually IN the arena....

SHOP NEWEST DROP

GO AGAINST SOCIETY'S DEFAULT.

Press snooze or WAKE ON THE FIRST ALARM,
Cheat the reps or DO ONE MORE.
Blame everyone. or TAKE OWNERSHIP.
One day or DAY ONE.

The easy way is the safe way.
BUT THE SAFE WAY ISN'T WHERE GREAT STORIES ARE MADE.

COMPETE EVERY DAY.

WAYS WE HELP LEADERS

Jake Thompson is a Keynote Speaker, author, & leadership performance coach who has directly impacted over 85,000 people to date

His programs help leaders & their teams boost performance & collaboration to gain a competitive advantage in their industry.

Scientific studies on "enclothed cognition" have shown that what we wear has the potential to impact our mood and performance.

We create empowering clothes to help leaders feel motivated, & encouraged to take on the day.

Don't wear just anything. Wear something that reminds you of what you're capable of: winning.

From Jake's two books on mindset & leading others, to our weekly podcast and weekend performance newsletter, our team is committed to creating actionable content that you can put into practice to get better results.

Discover the empowering options and get started with your preferred method of learning today.

go against society's default.

the stands are crowded. the arena isnt.

The world is filled with people sitting in their doubts, weighed down by complacency. They search for answers in inspirational quotes and quick fixes.

And they will lose.

But you? You’re going to win because you choose to. You choose to show up, kill your ego, and do the hard work.

You choose to lean into your fears instead of running from them. You decide that you’re not just going to dream — you’re going to execute

You know that you’re capable of more.

You want to squeeze every bit out of this life that you can. And you will.

You will win.

Because you wake up and choose to

Compete Every Day.

TAKE IT FROM THEM

“What set Jake apart was his deep passion & commitment to truly understanding our business. His ability to connect with the audience was remarkable, bridging personal anecdotes with actionable insights that felt specifically designed for us."

SENIOR VP OF SALES & MARKETING
Troy S.
TAKE IT FROM THEM

"The clothing & gear are simple reminders that we must give it our best everyday. CED is the best product on the market."

CUSTOMER SINCE 2023
Raul M.
TAKE IT FROM THEM

"Beyond his transformative keynote, Jake's books have also become valuable resources for our team. His practical advice and actionable strategies have helped team members navigate challenges, set meaningful goals, and develop a mindset geared towards success."

PRESIDENT & CEO
DENELLA C.
TAKE IT FROM THEM

"Great message and quality, very happy with the purchase and will definitely get many questions and comments because there isn’t anything like it I have seen. Great product from a great company/movement!"

CUSTOMER SINCE 2021
David B.
TAKE IT FROM THEM

"Bought this shirt for my wife and she LOVES it! She was impressed by how soft and comfortable it was and said friends at the gym loved the design."

CUSTOMER SINCE 2024
RENEE B.
YOU'RE IN THE RIGHT PLACE IF YOU ARE...

ADDICTED TO BETTERING YOURSELF.

ANSWERS TO OUR F.A.Q.

YOU'VE GOT QUESTIONS. WE'VE GOT ANSWERS.

Get answers to our most asked questions.

EMPOWERING CLOTHES FOR COMPETITIVE LEADERS

A brand for those in life's Arena.

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