At the time, I was a passenger in my own life story. I was working as a marketing consultant, spending my weekends partying and buying new cars and toys. I was overweight, drinking all the time, and surrounded by superficial relationships. 

The book made me realize that my story sucked. I needed a change.

I started rebuilding my health in the gym. I became obsessed with learning, devouring everything I could on leadership development, sports psychology, and professional development. I started going into each day with intention and a plan to get one percent better, instead of what I had done, which is go through the motions and hope my circumstances and results got better.

I stacked day ontop of day ontop of day, and over time, I started to generate positive results that caught the attention of others. I began explaining this concept of striving for greatness in each area of my life every day, and how I was competing with myself and it was working to change my life.

The more people I talked to, the more I saw how this idea of competing every day was resonating with them. Not knowing what else to do, I eventually threw the message on a stack of t-shirts and tanktops that I sold out of the trunk of my car behind a gym I was training at in Dallas. Little did I realize the brand would create a movement.

I traveled the US working fitness events and races, we partnered with national retailers, and the apparel grew year over year, but I felt something was missing. There had to be a better way to help people compete other than outfit them with empowering gear. 

I continually searched for opportunities to extend the message beyond just shirts and truly teach the how of competing every day so I could better help leaders who were just like me - wanting more for themselves but unsure of how to get it. It wasn't until a few pivotal people at random speaking engagements planted a seed.”